The title of the post pretty much sums up my feelings about Toyota's new move but I have to go in more details to elaborate. If you are a car enthusiast in India, you might be aware of the fact that Toyota is entering the premium hatchback segment by simply re-badging the MS Baleno under their agreement with Suzuki.
Now, re-badging is not something new in India, we have seen the Duster-Terrano, Vento-Rapid, Sunny-Scala, Micra-Pulse but atleast all these cars had some design elements which were unique to them. Unlike these cars, the Glanza is just like the Baleno with a Toyota badge on it!
This clearly shows the laziness of Toyota and it's safe to say that Toyota is the laziest auto maker in India! Apart from their UVs and etios (in the taxi segment), none of their cars sell and still they don't understand that the Indian market is not as easy as they think. Toyota could have simply bought one of their global hatchbacks in India but instead they decided to re-badge an existing top seller which was off course very easy. This is very strange as Toyota is very active in other countries and is also the world's best selling brand.
The bigger question is that, will this work? Well as a re-badged product, it will be slightly expensive than the Baleno and I don't see any reason why someone would like to pay extra for the same car. Some folks might go for it because of the more premium Toyota badge but then it's a fact that re-badged products have never worked in India.